Facebook unveiled its first-ever Super Bowl commercial on Saturday and the 60-second ad puts social connection front and center as the tech giant faces pressure from users and lawmakers over privacy issues. Facebook is headed to the Super Bowl for the first time.. In recent weeks, it has also worked to remove hoaxes related to coronavirus, which has killed more than 300 people. The networks know this, of course, which is why they are able to charge upwards of “$5.6 million for a 30-second spot” like FOX is this year. 4 μιλούν γι' αυτή τη Σελίδα. Facebook's new "More Together" brand campaign. Super Bowl commercials are a pretty big deal in the advertising world. Super Bowl commercials have been more entertaining than the game in some years. MillerCoors sues Anheuser-Busch over Bud Light Super Bowl ad. But we do know it will be about Facebook groups. Fox, the network airing the 2020 Super Bowl, confirmed with CNBC in November that it had sold out its advertising slots. ALL DAY FUN PLACE για μικρούς και μεγάλους. Cyberpunk 2077 QA Tester Clocks 175 Hours – And Still Isn’t Done, Duchess Kate Middleton Is Prince Philip’s Favourite – and Rightfully So, These Cyberpunk 2077 PS4 Physical Discs Could Mean No More Delays, Wall Street Prefers Tesla to Nearly Every Major Car Brand, Combined. ", Dozens of #Rocky actors have taken over the Art museum steps for wat I’m told is a #Rocky themed #SuperBowl commercial. If you want a spirited debate about anything having to do with the NFL or any sports team from Texas, he's your man. Maybe It’s Time to Cancel the Grammys. It will reportedly feature Sylvester Stallone, Chris Rock, and a whole bunch of Rocky look-a-likes on those infamous steps in Philadelphia. Last year was not a good one for the OG of social media. The Facebook commercial sounds like it has potential. Bowling, Roller Skating, Ping Pong και πρωτότυπα παιδικά πάρτι BOWLING … Since the best commercials will gain even more value when they go viral on social media, companies will often go to extreme lengths to make sure they produce something memorable. There was its most serious data breach to date that resulted in the records of 500 million users ending up on Amazon’s servers. Capturing the attention of that audience can be life-changing for a company. All Rights Reserved. Bill O’Brien Is Gone – Can Houston Salvage the Ruins? The campaign is Facebook's first major brand campaign under Chief Marketing Officer Antonio Lucio, who joined last year. WATCH: MillerCoors sues Anheuser-Busch over Bud Light Super Bowl ad. He's worked as a writer for the last 12-13 years. Travis is a writer based in the United States who has been writing about sports, primarily the NFL, NCAAF, NBA, NCAAM, and MLB. In 2019, Facebook confirmed that it was planning to show its first-ever Super Bowl ad. Facebook hasn’t released a teaser or its commercial like many companies have. Fox had been selling 30-second slots for more than $5 million, Variety reported in November. Get this delivered to your inbox, and more info about our products and services. No, it just needs to be something entertaining and memorable. But we do know it will be about Facebook groups and will feature Sylvester Stallone, Chris Rock, and a whole bunch of Rocky look-a-likes on those infamous steps in Philadelphia. Nothing gets a company or product more exposure than a commercial during the Super Bowl. The Super Bowl, which attracted over 98 million viewers in 2019, is often the most-watched American program of the year. Can Taylor Swift Give Disney+ the Boost It Never Got From Hamilton? Who doesn’t love that moment? People might see something like Apple’s ‘1984’ inspired Super Bowl commercial as a sign of the world Mark Zuckerberg has in store for us. The ad, which stars actor Sylvester Stallone and comedian Chris Rock, takes a comedic approach toward showcasing groups that relate the word "rock.". Facebook hasn’t released a teaser or its commercial like many companies have. Superbowl 53 is soon upon us and it official sponsor is making things pretty cheesy. The spot, created by agency Wieden + Kennedy, was all about rocks: rock music, rocking chairs, rock climbing, and even Stonehenge, and comes as the tech company has been attempting to rebuild consumer trust after a spate of controversies in recent years. But thanks to social media, an entertaining commercial can go viral. Yes, even a, a high-tech, high-profile company like Facebook with a well-established narrative. Profits were fine but with all the drama that took place, the company could really use an image boost. The ad will have cameo appearances from Chris Rock and Sylvester Stallone. The ad during the big game in February will be part of the company's "More Together" campaign, which it launched in May to get people talking about Facebook Groups. Gerelyn Terzo edited this article for CCN - Capital & Celeb News. Over the course of the NFL playoffs, Facebook tracked the tenor of … What To Expect From Facebook’s First Super Bowl Commercial. Snickers also announced Wednesday morning it would be returning to the event after a two-year hiatus. That is why the $5.6 million price tag is well worth it to the original social media giant, Facebook. The campaign comes as Facebook is under a microscope from regulators for antitrust issues and under pressure from consumers and lawmakers for repeated privacy breaches and ongoing manipulation by foreign actors. If you see a breach of our Code of Ethics or find a factual, spelling, or grammar error, please contact us. A Facebook blog post revealed how posts on the social media site provide clues to who would win the big game. Facebook says it will run its first Super Bowl ad. A Division of NBCUniversal. Are you Ready for some Pizza? A company spokeswoman said the spot will show "how people from different backgrounds come together over shared interests and experiences, all through Facebook Groups." Facebook's ad time is double that. Yes, even a, a high-tech, high-profile company like Facebook with a well-established narrative. A buzz-worthy commercial can change the outlook for a company and the perception people may have of it. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Super Bowl sponsor, Pizza Hut rebrands to Pizza 'Hut Hut'. Facebook unveiled its first-ever Super Bowl commercial on Saturday and the 60-second ad puts social connection front and center as the tech giant faces pressure from … Do they need their own version of ‘where’s the beef?,’ ‘wassuuppp,’ or the ‘Bud, Weis, Er’ frogs? Facebook is using Sunday night's coveted air time to celebrate "the power of people coming together through shared interests and experiences," the company said in a press release. Facebook's ad is part of the company's "More Together" branding campaign, which puts focus on the positive parts of the platform. Got a confidential news tip? Americans expected to eat record 1.4 billion chicken wings Sunday, Stallone confirmed in December that the commercial was happening. The right commercial can do wonders for the narrative surrounding a company. Advertisers paid over $5.6 million for just a 30-second spot during the highly watched sports event, according to MarketWatch. Facebook is headed to the Super Bowl for the first time. Data is a real-time snapshot *Data is delayed at least 15 minutes. By loading the tweet, you agree to Twitter’s privacy policy.Learn more. In recent months, Facebook has run ads for its Portal device featuring Jennifer Lopez, who is performing during the Super Bowl Half Time show and Kim Kardashian-West. But if the 49ers defense can shut down Patrick Mahomes, it might be. With easily 100 million people watching the game (and hopefully the commercials), there is no better time to introduce consumers to a product. That controversy went along with the fake news scandals, ethical controversies, and the Cambridge Analytica saga that resulted in a $5 billion fine. Using this methodology, the Denver Broncos look poised to win Super Bowl XLVIII. With streaming services eliminating commercials for many viewers on a daily basis, the audience that comes with a live event like the Super Bowl is special. Fox, the network airing the 2020 Super Bowl, confirmed with CNBC in November that it had sold out its advertising slots.