The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. ?NK��v�'W��ͰZ�ԓ������T����gӆ�RG�4��O���l1V���Z�;;���W@�_=~��E�u�S�u\��۴y������������ E_r��~͑m��=5Yࣛi�e�7�X2�(40A�����j�ο&H8Z��S��nx�&�P*f��R�\WEko|�\4ŧ �+ ��N�ج,�\vɕ! <> Renewable Agriculture and Food Systems, 20(3), 155–167. Our research included all attributes present in Table I. endobj In contrast, Costanigro, McFadden, Kroll, and Nurse (2011) and Dolezalová, Pícha, Navrátil, Veselá, and Svec (2016) argue that consumers are willing to sacrifice the taste and appearance of food in favor of attributes related to health. Maichum, Parichatnon, and Peng (2017) identified that, in addition to environmental awareness, knowledge and attitude toward the environment positively affect the intention to buy green products. -10.40201 1 Td Liang (2016) investigated other relationships between the purchase intention of organic food and properties, certification mechanisms, retail channels and prices of these products. 2 0 obj This has strengthened consumers’ wish and need to get products that match this new perspective (Aertsens, Mondelaers, Verbeke, Buysse, & Van Huylenbroeck, 2011). endobj In order to achieve the research goals, we initially carried out EFAs for the constructs of attributes, perceived value, trust and purchase intention. 8 0 0 8 320.32397 24 Tm Table III shows EFA results for Perceived Value. Print ISSN: \ 1073-0397. The final model, with the best goodness of fit for the influence on purchase intention, resulted in the factors of emotional value, consumer trust, economic value, social value and sensory attribute, as explained in Table VII. %PDF-1.4 %���� ( )Tj Organic food offers benefit for the money spent, VP10. Consumer perceptions of organic foods in Bangkok, Thailand. Through correlation analysis, there was no linearity between the attribute price and purchase intention (dependent variable) and no other independent variables; thus, it was removed from the analysis. Available from: http://dx.doi.org/10.1111/j.1467-9248.2011.00910. European Journal of Marketing, 39(3/4), 365–385. ?==]]]��X������x#���_./Q�q?o�h�6�m4��r���(7EA�D mj�����*0jӢM�"hSB�7�4�D����25���(�ϗ�q0��F'��������@��9cN���4�SB�����ф�!B�+1E�\����#�6e���֐~�w���5��3X����;88��y�ڵ���!��3X`���>}�������:66�s�� 6���}��2 �֭[�D"G"=��r���3P�j�S��2�L�x������� ��g���ؼ7Ƥ;��?����t>|���GɃ����Ah���^�q���������\x�OQQQUUUII ���z���+**JKKY+�`2�)�l26�� 4CCC���4^9���3Q&��H�`&m�%�. 0 g <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Thumb 84 0 R/Type/Page>> NJ and New York, NY: Lawrence Erlbaum Associates. Consumers believe that organic food brings greater benefits for health (Ditlevsen, Sandøe, & Lassen, 2019) and for the individual’s well-being (Apaolaza, Hartmann, D’Souza, & López, 2018). As shown in Table II, most loads are good, very good and excellent, thus indicating the validity of the measurement of attributes for the sample data. (Downloaded from )Tj Attitudes and beliefs of organic foods … Regarding consumer trust, it can also affect the purchase intention significantly, since the lack of consumer trust has a strong negative effect on purchase behavior of organic food (Pivato, Misani, & Tencati, 2008; Nuttavuthisit & Thøgersen, 2017). In total, there are 16 items, 4 relating to nutritional content, 3 to natural content, 4 to ecological well-being, 3 are about sensory appeal and 2 about price. Apaolaza, V., Hartmann, P., D’Souza, C., & López, C. M. (2018). In the case of fruits and vegetables, the perceived freshness, a criterion related to sensory appeal, is one of the most important factors for buying this kind of food (Chang & Zepeda, 2005; Shafie & Rennie, 2012). The organic food industry in India is in the early stages of growth. Food Quality and Preference, 68(1) 19–28. -1.15147 1.00001 Td (2016). Intention to purchase organic food among young consumers: evidences from a developing nation. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]>>/Rotate 0/Thumb 87 0 R/Type/Page>> Mainardes, E. W., Araujo, D. V. B. D., Lasso, S., & Andrade, D. M. (2017).