To integrate old and new in a good marketing fusion, however, it also takes creativity. As the airline has grown, that message has been more difficult to convey as other airlines seek to create awareness for their brand amenities and creature comforts. But very few would argue that the former Yankee shortstop Derek Jeter is a rare sports legend. Integrated marketing can combine old-school marketing techniques like direct mail and traditional advertising with newer options like Facebook posts, email blasts, and YouTube videos. As with most integrated campaigns, the #R2SPECT campaign began with an inspiring video, depicting famous New Yorkers of all stripes tipping their hats to Jeter for his accomplishments with the Yankees. Cancer Research UK wants people to think about how a simple signature could help cure cancer. There are so many possibilities with integrated marketing communications that it can make heads spin, which is one reason businesses often call in professionals, like Bluegrass Integrated Communications, to help them develop an integrated marketing … The example of Baby Oleg is an excellent way to integrate multiple marketing … With all of the emails you have collected from your free trial visitors and 5k giveaway competitors, you can send yet another touch via email. The overall message of the campaign is that life in the digital 21st century is amazing, there are countless things around that should amaze and inspire us, but we have become too jaded by experience to appreciate the multitude of opportunities afforded us by technology. wants people to think about how a simple signature could help cure cancer. That is the bedrock on which all of the campaigns’  successes were built and that strong foundation allowed the message to work across multiple platforms and gave planners a basis to create truly integrated campaigns. The UK-based Cancer Research has declared this campaign a success. I am a 19-year veteran of the digital marketing world with previous experience in journalism, public relations and advertising. When considering social media for your business, be sure to look into multiple networking sites and research whether your audience is active. Incorporating the 4Cs of integrating digital marketing into marketing campaigns. Do you know the “4Cs” of integrated campaigns? If a fitness facility is new, a postcard can inform people within a reasonable drive about classes, equipment, and staff. Now, let’s get into some examples of integrated marketing communications. Promoted online and offline to American Express cardholders and businesses using Amex, the aim was to get people back into their main street or high street and to support smaller, local stores. The original idea of integrated marketing was to blur the lines that separate creative, media, television, radio, and print. The campaign started in 2014 with Rob Lowe playing out two alter egos. As the airline has grown, that message has been more difficult to convey as other airlines seek to create awareness for their brand amenities and creature comforts. Unfortunately, we can’t help you directly with that big idea, but this marketing campaign planning template for Expert members will help you plan and brief campaigns in a more structured way as I will explain in my next post. The modern holy grail of mass communication may well be the integrated campaign – a campaign where television, print, digital and radio all commence to create a reach and frequency of message that could never be accomplished in a single medium. The campaign faced scrutiny by both Comcast and the Better Business Bureau for false advertising – and although the Rob Lowe campaign is no longer available, DirectTV has moved it’s target to far more fertile field of sports marketing, enlisting quarterbacks Tony Romo and Peyton Manning to sport their DirectTV/cable alter egos. To execute the campaign, Burnet hired documentary filmmaker Lauren Greenfield to create a compelling film, depicting how teens viewed the phrase “Like a girl” by asking them to do things such as “run like a girl, throw like a girl, etc”. Among all the ideas and pieces of paper in the room, we were instantly drawn to it,” John explains.